A fresh appeal has been made to the leadership of the Nigeria Democratic Congress (NDC) to immediately resolve the lingering uncertainty surrounding the Party’s official logo, as preparations for Nigeria’s 2027 general elections continue to gather momentum.
The call came from Esther Umoh, a campaign photographer and media aide to the Party’s presidential candidate, Peter Obi. She urged the Party’s national leadership to provide an official clarification on the emblem recognised by the Independent National Electoral Commission (INEC), warning that the current uncertainty could create avoidable confusion among Party members, candidates and supporters across the country.
Umoh addressed her concerns in a statement directed to the NDC’s Director of New Media and Strategic Communications, Theo Abu Agada, on Wednesday, stressing that the issue requires urgent attention if the Party hopes to present a united front ahead of the polls.
Her intervention comes at a time when the NDC is working to strengthen its nationwide structure and mobilise supporters for the 2027 elections, making consistency in branding and messaging increasingly important. The Party has also been involved in legal disputes relating to its registration and official logo in recent months, issues that have attracted significant public attention.
According to Umoh, the lack of a definitive directive regarding the Party’s approved logo has left many stakeholders uncertain about which symbol should appear on campaign banners, posters, promotional materials and other election-related items.
She warned that if the uncertainty continues, it could weaken the Party’s identity and affect public recognition during the campaign season.
The presidential aide argued that a political Party’s logo is one of its strongest identifiers, especially in an election where millions of voters rely on party symbols to distinguish candidates on the ballot.
She therefore urged the NDC leadership to issue an official communication to all State chapters, local coordinators, candidates and campaign teams, clearly stating the logo that has official recognition and should be used uniformly nationwide.
According to her, such a directive would eliminate conflicting interpretations while ensuring that every campaign material reflects a consistent party identity.
Umoh maintained that internal unity begins with clear communication from the leadership, adding that every stakeholder should receive identical instructions to avoid misunderstandings.
She emphasised that this stage of political preparation requires careful coordination rather than uncertainty.
Speaking further, she said the Party must avoid sending mixed signals to supporters, insisting that confusion over its visual identity could undermine campaign efforts if not addressed promptly.
She noted that political branding plays a significant role in modern elections and should never be treated as a minor administrative issue.
“At this critical stage, the Party cannot afford avoidable confusion or mixed messaging. We are working towards victory, and every decision, including clarity around the Party’s identity and campaign materials, must reflect that commitment,” she said.
She also expressed concern over the length of time it has taken to settle the issue, saying she hopes the delay is not an indication of poor preparedness or internal challenges capable of weakening the Party’s electoral prospects.
According to Umoh, the leadership has a responsibility to reassure members that every aspect of the campaign is being carefully managed.
She urged officials to act decisively in order to strengthen confidence among supporters and demonstrate that the Party is fully prepared for the political contest ahead.
“The NDC must act decisively to protect and strengthen its chances at the polls,” she added.
The issue of the NDC logo has remained a subject of discussion following legal disagreements involving the Party’s registration and identity. Earlier court proceedings concerning the Party’s registration also referenced disputes connected to its official logo, making the matter particularly sensitive as the 2027 elections approach. Despite those legal developments, the Party has continued to insist on its political activities while pursuing legal remedies where necessary.
Political observers note that consistency in party symbols is crucial during election campaigns because many voters identify candidates through their party logos, particularly in areas where literacy levels vary.
A clearly communicated and universally adopted logo also helps campaign teams maintain a unified image across different states and local government areas.
As campaign preparations intensify nationwide, stakeholders are expected to watch closely for any official response from the NDC leadership regarding Umoh’s appeal.
An official clarification from the Party could help eliminate uncertainty among candidates and supporters while reinforcing a single campaign identity ahead of the 2027 general elections.
For now, the Party has yet to publicly announce any new directive regarding the disputed logo, leaving members awaiting further guidance from its national leadership.